#comeback

We track 262 posts using #comeback across 6 networks, carrying 22.9M engagement between them — an average of 87.4K per post.

It is used most on Douyin: 235 of the 262 posts we hold, 90% of the total.

Where it performs hardest per post, though, is TikTok, averaging 683.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →