Butter
Every video we track using this sound, ranked by engagement, and the accounts getting the most out of it.
We track 10 videos using “Butter”, posted by 5 different accounts, an average of 2 videos per creator and 1.8M engagement per video. The strongest one so far is @bts_official_bighit, at 56.2M. A sound carried by many accounts rather than a few is the one worth reacting to: it means the trend is spreading, not that one creator is repeating themselves.
Top videos using this sound
Ranked by engagement we measured on each video, likes, comments and shares, not by how many videos exist. Every video links to the original on TikTok, and the numbers move as those videos keep spreading.
Creators using it most
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