What Metricool costs in 2026
Read off Metricool's own pricing page on Oct 10, 2026, not from a third-party roundup. Prices change without announcement; the date is here so you know how fresh this is.
The number the pricing page does not put in large type
$53/mo (Advanced, 15 brands): priced by brands, not users; team roles and post approval start on Advanced. The starting price ($20/mo (Starter, 5 brands)) covers unlimited publishing; the free plan has 1 brand and 20 posts a month.
What you buy with Metricool
Metricool is an all-in-one social media management and analytics platform: plan and publish content, measure performance, and manage paid campaigns across 11 networks (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch, Google Business) from one workspace. Its standout strengths are unified analytics with automated PDF/Looker Studio reports, a drag-and-drop calendar with best-time scheduling, and integrated ads management for Meta, Google and TikTok, rare at its price. It also has competitor benchmarking (tracking the account metrics of rivals you specify), a social inbox, SmartLinks (link-in-bio) and an AI caption assistant; paid tiers add multi-brand, team roles and client approval. It measures and publishes your (and named competitors') output, it is not a cross-network viral-discovery engine.
agencies and social media managers who want analytics, scheduling and ads reporting in one place.
- No content discovery, trending radar or repurposing, it measures output, not the viral landscape
- LinkedIn and X are paid per-connection add-ons, so real cost climbs
- No content-production board, team chat or DM automation
The same job, with the team price in plain sight
ViralHunt charges per plan, not per seat. Creator is $29 a month for one person and one brand. Studio is $99 a month for up to 4 people and 4 brands, and that price does not move when you add people. The free plan never expires, so you can compare before you pay.
How we checked this
Most comparison pages are written from marketing copy. This one is not.
- Metricool's pricing was read off their own pricing page on 2026-10-10. The date is here because prices change without announcement.
- Every capability we call partial says partial. We do not turn an almost into a tick.
- Where Metricool does something we do not, the table says so.
What we did not check, and why
- We have not run Metricool daily for weeks. We verify pricing, seat terms and documented capability; we do not publish an opinion on their interface that we have not earned.
- Enterprise tiers behind a custom quote are out of scope, because there is no public figure to verify.
And one that cost us: for months this table said Ahrefs starts at $129/mo. It starts at $29, and they also run a free tier. We were overstating a competitor's price by 4.4x, in the direction that flattered us. We found it while verifying and corrected it. If you spot another one, it is a mistake rather than a tactic.
Frequently asked
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