What Later costs in 2026

Read off Later's own pricing page on Sep 3, 2026, not from a third-party roundup. Prices change without announcement; the date is here so you know how fresh this is.

Starting price$25/moWhat that price covers: 1 user, 1 social set of 8 profiles, 30 posts per profile ($18.75 billed annually)

A team of five$48.75/moGrowth (2 users) plus 3 extra users at $3.75/mo each

Free trialYes, time-limited

The number the pricing page does not put in large type

$48.75/mo: Growth (2 users) plus 3 extra users at $3.75/mo each. The starting price ($25/mo) covers 1 user, 1 social set of 8 profiles, 30 posts per profile ($18.75 billed annually).

What you buy with Later

Later is a social media management platform built around visual planning: its Visual Planner lets you drag-and-drop and preview an Instagram grid before publishing, alongside a calendar, media library and auto-publishing for images, video, carousels, Stories and Reels across 8 networks (Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube, Snapchat, it dropped X in 2025). Its well-known Link in Bio tool turns a bio into a clickable landing page, and it adds Best Time to Post, an AI caption writer (metered by credits) and analytics for your own accounts; higher tiers add approvals and a social inbox, and its Mavrck-based "Later Influence" arm handles influencer campaigns. It is built to plan and publish your content, not to discover what is going viral across networks.

Best for

Instagram-first creators, brands and agencies who want visual planning and link-in-bio.

Where it falls short

No cross-network viral discovery or trending radar, analytics cover your own accounts
Tight plan limits (e.g. 30 posts/profile and 1 user on Starter); AI metered by credits
Dropped X (2025); no permanent free plan and no built-in content workflow

The same job, with the team price in plain sight

ViralHunt charges per plan, not per seat. Creator is $29 a month for one person and one brand. Studio is $99 a month for up to 7 people and 5 brands, and that price does not move when you add people. The free plan never expires, so you can compare before you pay.

$99/moA team of five on ViralHunt: Studio, up to 7 users, no per-seat charge

$48.75/moLater: Growth (2 users) plus 3 extra users at $3.75/mo each

See ViralHunt's plans → ViralHunt vs Later, feature by feature → The best Later alternatives →

How we checked this

Most comparison pages are written from marketing copy. This one is not.

Later's pricing was read off their own pricing page on 2026-09-03. The date is here because prices change without announcement.
Every capability we call partial says partial. We do not turn an almost into a tick.
Where Later does something we do not, the table says so.

What we did not check, and why

We have not run Later daily for weeks. We verify pricing, seat terms and documented capability; we do not publish an opinion on their interface that we have not earned.
Enterprise tiers behind a custom quote are out of scope, because there is no public figure to verify.

And one that cost us: for months this table said Ahrefs starts at $129/mo. It starts at $29, and they also run a free tier. We were overstating a competitor's price by 4.4x, in the direction that flattered us. We found it while verifying and corrected it. If you spot another one, it is a mistake rather than a tactic.

Frequently asked

Does Later have a free plan?

Later offers a time-limited free trial, not a permanent free plan. ViralHunt has a free plan that never expires.

How much does Later cost for a team of five?

$48.75/mo: Growth (2 users) plus 3 extra users at $3.75/mo each. The starting price ($25/mo) covers 1 user, 1 social set of 8 profiles, 30 posts per profile ($18.75 billed annually).

Is there a cheaper Later alternative?

ViralHunt from $29 a month for one person, or $99 a month for a team of up to 7 with 5 brands, with a viral-content radar across 12 networks, an editorial board and scheduling. Compare them feature by feature on the comparison page.

Try the Later alternative

Free plan, no card, no expiry date. Paid plans start at $29 a month.

Start free