#youth

We track 320 posts using #youth across 7 networks, carrying 33.5M engagement between them — an average of 104.7K per post.

It is used most on Douyin: 255 of the 320 posts we hold, 80% of the total.

Where it performs hardest per post, though, is TikTok, averaging 635.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →