#wordoftheday

We track 156 posts using #wordoftheday across 5 networks, carrying 91.8K engagement between them — an average of 589 per post.

It is used most on Bluesky: 148 of the 156 posts we hold, 95% of the total.

Where it performs hardest per post, though, is TikTok, averaging 23K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →