#watermelon

We track 168 posts using #watermelon across 6 networks, carrying 32.2M engagement between them — an average of 191.8K per post.

It is used most on Douyin: 107 of the 168 posts we hold, 64% of the total.

Where it performs hardest per post, though, is TikTok, averaging 584K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →