#warmth

We track 20 posts using #warmth across 3 networks, carrying 3.1M engagement between them — an average of 155.3K per post.

It is used most on Douyin: 18 of the 20 posts we hold, 90% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 172.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →