#viralreels

We track 278 posts using #viralreels across 5 networks, carrying 72.8M engagement between them — an average of 261.7K per post.

It is used most on Instagram: 164 of the 278 posts we hold, 59% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 432.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →