#video

We track 862 posts using #video across 7 networks, carrying 44.9M engagement between them — an average of 52K per post.

It is used most on Bluesky: 413 of the 862 posts we hold, 48% of the total.

Where it performs hardest per post, though, is Instagram, averaging 256.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →