#uncle

We track 10 posts using #uncle across 3 networks, carrying 4.8M engagement between them — an average of 481.9K per post.

It is used most on Douyin: 8 of the 10 posts we hold, 80% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 454.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →