#throwbackthursday

We track 656 posts using #throwbackthursday across 6 networks, carrying 2M engagement between them — an average of 3.1K per post.

It is used most on X / Twitter: 455 of the 656 posts we hold, 69% of the total.

Where it performs hardest per post, though, is Instagram, averaging 101.6K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →