#thinking

We track 184 posts using #thinking across 6 networks, carrying 10.3M engagement between them — an average of 55.8K per post.

It is used most on Douyin: 143 of the 184 posts we hold, 78% of the total.

Where it performs hardest per post, though, is Instagram, averaging 111.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →