#thanksgiving

We track 126 posts using #thanksgiving across 6 networks, carrying 20.2M engagement between them — an average of 160K per post.

It is used most on X / Twitter: 48 of the 126 posts we hold, 38% of the total.

Where it performs hardest per post, though, is Instagram, averaging 817.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →