#study

We track 678 posts using #study across 6 networks, carrying 40.8M engagement between them — an average of 60.1K per post.

It is used most on Pinterest: 274 of the 678 posts we hold, 40% of the total.

Where it performs hardest per post, though, is Instagram, averaging 140.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →