#storytelling

We track 400 posts using #storytelling across 7 networks, carrying 21.8M engagement between them — an average of 54.5K per post.

It is used most on Bluesky: 238 of the 400 posts we hold, 60% of the total.

Where it performs hardest per post, though, is Instagram, averaging 409.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →