HASHTAGS/#sponsored

#sponsored

The most viral posts using #sponsored across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.

418posts tracked
20.1Mtotal engagement
5networks

We track 418 posts using #sponsored across 5 networks, carrying 20.1M engagement between them — an average of 48K per post.

It is used most on X / Twitter: 159 of the 418 posts we hold, 38% of the total.

Where it performs hardest per post, though, is TikTok, averaging 369.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →

Top #sponsored posts ALL NETWORKS

TIKT3.1M
TIKT1.8M
TIKT1.7M
TIKT1.7M
TIKT1.2M

Most viral #sponsored on X / Twitter

X / 19.3K
X / 8K
X / 4.6K
X / 3.9K
X / 3.7K

Most viral #sponsored on Bluesky

BLUE3.8K
BLUE3.2K
BLUE1.6K
BLUE1.5K
BLUE1.3K

Most viral #sponsored on TikTok

TIKT3.1M
TIKT1.8M
TIKT1.7M
TIKT1.7M
TIKT1.2M

Most viral #sponsored on Pinterest

PINT
Pinterest post by @cavalcantihome
@cavalcantihome · Pinterest
13.1K
PINT
Avocado Cartoon Art
@NoahBrooksWrites · Pinterest
9.8K
PINT
Lego Movie Printable Character Puppets
@artycraftykids · Pinterest
8.9K
PINT
Pinterest post by @createdbycarolien
@createdbycarolien · Pinterest
6.2K
PINT4.1K

Most viral #sponsored on Instagram

INST402.1K
INST74.7K
INST33.1K
INST21.1K
INST18.2K

#sponsored in five questions

What is #sponsored and where is it used?

A hashtag with 418 posts tracked by ViralHunt across 5 networks, mostly on X / Twitter (159 posts). Those posts add up to 20.1M engagement, about 48K per post.

Where does #sponsored perform best?

On TikTok: 369.8K engagement per post on average, even though it is posted more on X / Twitter. It is used in one place and works better in another.

When do people post with #sponsored?

Mostly on Thursdays, around 16:00 UTC: 30% of the 392 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.

Who uses #sponsored most?

NatGeo (X / Twitter, 153 posts), thetyee.ca (Bluesky, 20 posts), justmaiko (TikTok, 9 posts), mrs.b.tv (TikTok, 6 posts), loadingreadyrun.com (Bluesky, 5 posts), velvettb.bsky.social (Bluesky, 5 posts).

Which hashtags go with #sponsored?

Other tags with volume on the same networks: #eastcoastkin, #drawing, #musicsky, #virtualphotography, #furryart, #douyin_selection.

When people post with #sponsored

Hour of day and day of the week of the 392 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.

By hour (UTC)

00061218

By weekday

SunMonTueWedThuFriSat

Track #sponsored across every network

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