#son

We track 117 posts using #son across 5 networks, carrying 61M engagement between them — an average of 521.2K per post.

It is used most on TikTok: 77 of the 117 posts we hold, 66% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 776.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →