#reels

We track 1874 posts using #reels across 5 networks, carrying 353.7M engagement between them — an average of 188.7K per post.

It is used most on Instagram: 1545 of the 1874 posts we hold, 82% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 222.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →