#reel

We track 528 posts using #reel across 5 networks, carrying 51.8M engagement between them — an average of 98.2K per post.

It is used most on Instagram: 473 of the 528 posts we hold, 90% of the total.

Where it performs hardest per post, though, is TikTok, averaging 459.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →