#rational_consumption

We track 9 posts using #rational_consumption across 1 network, carrying 2.9M engagement between them — an average of 321K per post.

It is used most on Douyin: 9 of the 9 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 321K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →