#principal_mailbox

We track 9 posts using #principal_mailbox across 1 network, carrying 2.3M engagement between them — an average of 250.8K per post.

It is used most on Douyin: 9 of the 9 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 250.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →