#pastel
The most viral posts using #pastel across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.
We track 220 posts using #pastel across 5 networks, carrying 6.1M engagement between them — an average of 27.7K per post.
It is used most on Bluesky: 203 of the 220 posts we hold, 92% of the total.
Where it performs hardest per post, though, is TikTok, averaging 848K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.
Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →
Top #pastel posts ALL NETWORKS
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Most viral #pastel on Bluesky
See all 203 Bluesky posts and track new ones live.
Most viral #pastel on Pinterest
See all 8 Pinterest posts and track new ones live.
Most viral #pastel on TikTok
See all 7 TikTok posts and track new ones live.
Most viral #pastel on Instagram
Most viral #pastel on Douyin
#pastel in five questions
What is #pastel and where is it used?
A hashtag with 220 posts tracked by ViralHunt across 5 networks, mostly on Bluesky (203 posts). Those posts add up to 6.1M engagement, about 27.7K per post.
Where does #pastel perform best?
On TikTok: 848K engagement per post on average, even though it is posted more on Bluesky. It is used in one place and works better in another.
When do people post with #pastel?
Mostly on Mondays, around 16:00 UTC: 18% of the 219 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.
Who uses #pastel most?
ynotg.bsky.social (Bluesky, 22 posts), theravenjojo.bsky.social (Bluesky, 17 posts), bigcozyorca.art (Bluesky, 14 posts), bakerart.bsky.social (Bluesky, 10 posts), mirzaahsanop (Pinterest, 1 posts), BluredStars (Pinterest, 1 posts).
When people post with #pastel
Hour of day and day of the week of the 219 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.
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