#pastel

We track 88 posts using #pastel across 5 networks, carrying 6.1M engagement between them — an average of 69K per post.

It is used most on Bluesky: 71 of the 88 posts we hold, 81% of the total.

Where it performs hardest per post, though, is TikTok, averaging 848K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →