#paid

We track 48 posts using #paid across 4 networks, carrying 22.8M engagement between them — an average of 475.7K per post.

It is used most on TikTok: 38 of the 48 posts we hold, 79% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 600.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →