#original

We track 1036 posts using #original across 5 networks, carrying 81.8M engagement between them — an average of 79K per post.

It is used most on Douyin: 640 of the 1036 posts we hold, 62% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 123.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →