#ontour

We track 18 posts using #ontour across 3 networks, carrying 19M engagement between them — an average of 1.1M per post.

It is used most on TikTok: 14 of the 18 posts we hold, 78% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1.3M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →