#obsession

We track 251 posts using #obsession across 5 networks, carrying 22.7M engagement between them — an average of 90.4K per post.

It is used most on Bluesky: 186 of the 251 posts we hold, 74% of the total.

Where it performs hardest per post, though, is Instagram, averaging 467.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →