#night

We track 368 posts using #night across 8 networks, carrying 18.5M engagement between them — an average of 50.4K per post.

It is used most on Bluesky: 313 of the 368 posts we hold, 85% of the total.

Where it performs hardest per post, though, is TikTok, averaging 589.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →