#nbafinals

We track 623 posts using #nbafinals across 5 networks, carrying 51.7M engagement between them — an average of 83K per post.

It is used most on TikTok: 606 of the 623 posts we hold, 97% of the total.

Where it performs hardest per post, though, is Instagram, averaging 515.6K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →