#mystery

We track 1026 posts using #mystery across 6 networks, carrying 87.4M engagement between them — an average of 85.2K per post.

It is used most on Douyin: 614 of the 1026 posts we hold, 60% of the total.

Where it performs hardest per post, though, is TikTok, averaging 289.6K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →