#must_watch_till_the_end

We track 27 posts using #must_watch_till_the_end across 1 network, carrying 4.5M engagement between them — an average of 168.5K per post.

It is used most on Douyin: 27 of the 27 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 168.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →