#melancholy

We track 91 posts using #melancholy across 2 networks, carrying 18.8M engagement between them — an average of 206.1K per post.

It is used most on Douyin: 51 of the 91 posts we hold, 56% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 367.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →