#mcm

We track 902 posts using #mcm across 2 networks, carrying 603.6K engagement between them — an average of 669 per post.

It is used most on Bluesky: 879 of the 902 posts we hold, 97% of the total.

Where it performs hardest per post, though, is Instagram, averaging 17.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →