#matcha

We track 48 posts using #matcha across 4 networks, carrying 13.3M engagement between them — an average of 276.1K per post.

It is used most on Douyin: 24 of the 48 posts we hold, 50% of the total.

Where it performs hardest per post, though, is TikTok, averaging 1.1M — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →