#magic

We track 1304 posts using #magic across 7 networks, carrying 295.6M engagement between them — an average of 226.7K per post.

It is used most on TikTok: 853 of the 1304 posts we hold, 65% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 324K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →