#lol

We track 572 posts using #lol across 6 networks, carrying 104.5M engagement between them — an average of 182.7K per post.

It is used most on TikTok: 215 of the 572 posts we hold, 38% of the total.

Where it performs hardest per post, though, is Instagram, averaging 491.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →