#lmao

We track 19 posts using #lmao across 4 networks, carrying 190.5K engagement between them — an average of 10K per post.

It is used most on Tumblr: 8 of the 19 posts we hold, 42% of the total.

Where it performs hardest per post, though, is Instagram, averaging 27.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →