#link

We track 230 posts using #link across 4 networks, carrying 72.6K engagement between them — an average of 315 per post.

It is used most on Bluesky: 221 of the 230 posts we hold, 96% of the total.

Where it performs hardest per post, though, is Instagram, averaging 3.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →