#knowledge

We track 964 posts using #knowledge across 5 networks, carrying 68M engagement between them — an average of 70.5K per post.

It is used most on Instagram: 325 of the 964 posts we hold, 34% of the total.

Where it performs hardest per post, though, is Douyin, averaging 160.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →