HASHTAGS/#kindnessmatters

#kindnessmatters

The most viral posts using #kindnessmatters across TikTok, Instagram, X, Facebook and Pinterest — ranked by real engagement tracked by ViralHunt.

129posts tracked
183Ktotal engagement
6networks

We track 129 posts using #kindnessmatters across 6 networks, carrying 183K engagement between them — an average of 1.4K per post.

It is used most on Bluesky: 108 of the 129 posts we hold, 84% of the total.

Where it performs hardest per post, though, is TikTok, averaging 15K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →

Top #kindnessmatters posts ALL NETWORKS

TIKT77K
INST30.5K
INST17.8K
INST14.7K
INST13.6K

Most viral #kindnessmatters on Bluesky

BLUE646
BLUE202
BLUE161
BLUE152
BLUE123

Most viral #kindnessmatters on Instagram

INST30.5K
INST17.8K
INST14.7K
INST13.6K
INST2.5K

Most viral #kindnessmatters on TikTok

TIKT77K
TIKT6.5K
TIKT3.1K
TIKT1.6K
TIKT1.6K

Most viral #kindnessmatters on Pinterest

PINT567
PINT
Peace Begins With Us T-Shirt
@abusohaib2025 · Pinterest
0

Most viral #kindnessmatters on Mastodon

MAST112
MAST98

Most viral #kindnessmatters on X / Twitter

X / 6.3K

#kindnessmatters in five questions

What is #kindnessmatters and where is it used?

A hashtag with 129 posts tracked by ViralHunt across 6 networks, mostly on Bluesky (108 posts). Those posts add up to 183K engagement, about 1.4K per post.

Where does #kindnessmatters perform best?

On TikTok: 15K engagement per post on average, even though it is posted more on Bluesky. It is used in one place and works better in another.

When do people post with #kindnessmatters?

Mostly on Mondays, around 15:00 UTC: 27% of the 126 dated posts fall in the three hours around that time. Posting when the tag is active is posting when someone is reading it.

Who uses #kindnessmatters most?

tomrom1.bsky.social (Bluesky, 41 posts), donnacameron.bsky.social (Bluesky, 18 posts), schultziepie.bsky.social (Bluesky, 15 posts), ymhc.ngo (Bluesky, 11 posts), thatgoodnewsgirl (TikTok, 5 posts), goodnews_movement (Instagram, 3 posts).

Which hashtags go with #kindnessmatters?

Other tags with volume on the same networks: #bluecrew, #motivation, #resistance, #strongertogether, #kindness, #mentalhealthmatters.

When people post with #kindnessmatters

Hour of day and day of the week of the 126 dated posts carrying this tag (times in UTC). The busiest hour and day are marked.

By hour (UTC)

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By weekday

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Track #kindnessmatters across every network

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