#key

We track 27 posts using #key across 4 networks, carrying 52.9K engagement between them — an average of 2K per post.

It is used most on Tumblr: 16 of the 27 posts we hold, 59% of the total.

Where it performs hardest per post, though, is Douyin, averaging 15.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →