#interesting

We track 829 posts using #interesting across 5 networks, carrying 113.4M engagement between them — an average of 136.8K per post.

It is used most on Instagram: 661 of the 829 posts we hold, 80% of the total.

Where it performs hardest per post, though, is TikTok, averaging 392K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →