#idk

We track 78 posts using #idk across 5 networks, carrying 895.3K engagement between them — an average of 11.5K per post.

It is used most on Tumblr: 57 of the 78 posts we hold, 73% of the total.

Where it performs hardest per post, though, is TikTok, averaging 91.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →