#howto

We track 209 posts using #howto across 6 networks, carrying 15.1M engagement between them — an average of 72.4K per post.

It is used most on TikTok: 74 of the 209 posts we hold, 35% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 169.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →