#earth

We track 961 posts using #earth across 8 networks, carrying 50.6M engagement between them — an average of 52.7K per post.

It is used most on Instagram: 551 of the 961 posts we hold, 57% of the total.

Where it performs hardest per post, though, is TikTok, averaging 101.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →