#earth

We track 1372 posts using #earth across 9 networks, carrying 67.7M engagement between them — an average of 49.3K per post.

It is used most on Instagram: 555 of the 1372 posts we hold, 40% of the total.

Where it performs hardest per post, though, is TikTok, averaging 128.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →