#howitsmade

We track 279 posts using #howitsmade across 5 networks, carrying 9.9M engagement between them — an average of 35.6K per post.

It is used most on TikTok: 266 of the 279 posts we hold, 95% of the total.

Where it performs hardest per post, though, is Instagram, averaging 130.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →