#horrortok

We track 102 posts using #horrortok across 3 networks, carrying 43.2M engagement between them — an average of 423.9K per post.

It is used most on TikTok: 77 of the 102 posts we hold, 75% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 521.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →