#horrorcolector

We track 9 posts using #horrorcolector across 1 network, carrying 4.5M engagement between them — an average of 502.6K per post.

It is used most on Instagram: 9 of the 9 posts we hold, 100% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 502.6K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →