#holding_back_laughter_challenge

We track 9 posts using #holding_back_laughter_challenge across 1 network, carrying 9.5M engagement between them — an average of 1.1M per post.

It is used most on Douyin: 9 of the 9 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 1.1M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →